02/24

In 2019, membership in the National Association of Realtors (NAR) reached an all-time high of 1.4 million. So – how do you set yourself apart? 

To be a successful agent, you have to think about what your clients are looking for. While going the extra mile to impress a client never hurts, a potential homebuyer or seller is ultimately looking for a few key elements in an agent.

Market Materials

Your buyer or seller has probably done prior research of the market before finding you, but that doesn’t mean they ultimately know every little aspect of what’s taking place, especially with targeted neighborhoods.

Before parting ways with a potential client, compile materials that you can send home with them to review for themselves. That way, they don’t feel pressure, and they have more education of the process under their belts.

Alliance Title has a few marketing materials you can use – our Client Resource Guide, our Buyer-Seller Guide, and our Buyer Checklist all provide great information that your client can use to better understand the process of a real estate transaction. Key words, calendars, and calculating closing fees are all included.

Remember Their Checklist

Usually, a buyer and seller already has an idea in mind in how they want their transaction to take place. They have a price point, they have a checklist of the size, location, and added features they’d like, and they know their time tables. While sometimes a client’s needs can’t always be met (especially if their checklist is unrealistic in the current market), it’s important that you stick close with their desires.

Communicate

Before you’ve been officially hired as an agent, a buyer or seller might be curious as to how you can steer them in the direction they’d like to take. Know whether to pursue or leave a lead – and how to not bother a potential client. Remember, everyone is busy with work and life in general! Sending an email or a text is completely acceptable (if they’ve agreed to giving you contact information), but be respectful with time frames.

Once you have been officially hired, don’t leave your client in the dark. Keep them updated with the process (has their offer been reviewed? Has a home they’ve been keeping an eye on just popped up on the market? Did the appraisal come in?) and let them know they can come to you with any questions or concerns.

Overall, being an agent that is knowledgeable, patient, understanding, and approachable is essentially what any buyer or seller wants. Set yourself apart from the 1.4 million today!

Check out Alliance Title’s Blog for more real estate tips and guides.